OUR STORY
Why we started The Culture.
The idea was simple. Connect to culture.
After years of marketing and innovating with some of the world’s biggest brands, we asked ourselves whether we were really listening to the next generation.
We realized that with the platforms available to us today, we could do more. To learn, we first listened, interviewing 100+ leading influencers across North America to understand how GenZ and young Millennials see the world today.
We learnt about the power of community and experienced what can create when you are a part of it. We believe working with and alongside influencers is not just a part of the future but integral to navigating the marketplace today.
our company values
What we believe in
Business can be a force for good
Creating a deeper purpose that goes beyond monetary gains enriches our lives and keeps us focused.
Be the change you want to see in the world
The future of good business is to lead the way, especially in the areas no-one else wants to.
Be a part of local culture
The biggest impact you can have in this world is on the people who live and work alongside you.
Listening to each other can change the world
Instruction is useful, show-offs can be alluring and shouting gets attention, but when we listen, we learn.
meet up with
The partners
SAMUEL FOWLER
Founder & CEO
For 15+ years, Sam has been creating award-winning campaigns and innovations across a wide variety of the Fortune 500 including Adidas, Diageo and P&G.
With projects recognized by marketing and design institutions such as the DBA, Dieline, The Drum and Pentawards he has helped hundreds of businesses grow exponentially and connect with new audiences.
josé camarano
managing partner
For 20+ years Jose has been a part of the movements shaping culture alongside brands and influencers such as Vogue, Jack Daniels and Madonna.
His influence pioneered Brazil’s first digital channel, GEMA TV and drop-culture concept store Bomba!, to his most recent platform O’CYANO magazine in collaboration with Brazil’s No. 1 craft beer brand Praya.